Creating a visual universe that resonates so deeply with kids and adults is a massive challenge, but the design of Bluey makes it look effortless. Behind its iconic pastel tones and familiar settings are very precise artistic choices. Costa Kassab, lead art director of the series, takes us behind the canvas to explore his creative process. In this presentation, he will reveal how his team approaches background design, color scripts, and the world-building that has captivated a global audience.