Rafael Gtz Mercadillo
Creador de “Charamuscas” | México
Bachelor’s Degree in Communication Sciences / Universidad de LaSalle, León, Mexico
Master’s in Visual and Intermedia Arts / Polytechnic University of Valencia, Spain
Specialization in Film and Directing / Centro de Capacitación Cinematográfica, Mexico City.
With over 20 years of experience in the creative industries, he is passionate about unique ideas and the development of new projects for television, film, and advertising that communicate messages aimed at building better people.
He is the General Director of TV4, the public television network of the state of Guanajuato. In this role, he has launched the first animated series (Charamuscas), the first video game (Batalla Guacamaya), and the first radio drama (El aliento de la tierra), as well as the development of a new brand for the network that presents itself as more approachable, with a commitment to broadcast the good things happening in Guanajuato, building everything around the concept #TransmitamosFelicidad.
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